Hardware/Software by Timothy Lawrence - Thursday, 19 July 2012, 02:04 PM

The services offered by Digby (digby.com) encompass many of the ideas that will increase the value of a business while limiting the need for hardware. A smartphone will enable customers to utilize all the benefits of the service. With the install of a branded app, costumers will get access to several services.  Geofence Boundary: This service links with smartphone GPS and will alert users of deals and promotions if they come within a predetermined distance of the storefront.  Check-In:once the costumers reaches the store they can check in with the branded app, where the business can post a greeting or deals of the day/announcements.  Barcode Scan: While the costumer is browsing the store they can scan UPC codes and access product descriptions, ratings and revues, add to a wish list and registry, or see a 30 second video description of the product. Also if a product is out of stock the costumer can order it directly from the phone to be picked up later or delivered.  QR code scans: offers costumers the chance to scan coupons.  Check-out:using the Geofence, a goodbye message or survey can be offered when a customer leaves the store.  In-Store Analytics: The app will track and graph all activity to offer managers insight into what is working well, which can be linked with all stores in the chain.  “Mobile is a new way for brands to engage with consumers and the branded app is quickly becoming the next generation loyalty card.”