Web 2.0 is a description of how the Web currently operates, and places heavy value on user contribution and content. Web 2.0 is a platform that enables users access to video, text, audio, and even computing all in one place. Software as a service and cloud computing allow for users to utilize software without having to install it on their computer. Web 2.0 makes for a more connected marketplace by connecting people with more resources.
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 conference was born [1]. Essentially Web 1.0 features little or no interactivity between producers and consumers. The marketing strategy that had served well in TV and print was not as effective in the new medium that encourages user participation. Web 2.0 tools can be used to do what traditional advertising does: persuade consumers to buy a company's products or services. An executive can write a blog, for instance, that regularly talks up the company's goods. But that kind of approach misses the point of 2.0. Instead, companies should use these tools to get the consumers involved, inviting them to participate in marketing-related activities from product development to feedback to customer service [2]. The websites that were able to adapt to this new environment are the ones that make up Web 2.0.
Crowd sourcing is an important aspect of Web 2.0. Open source material makes large tasks possible as the work is divided. Every small unit of contribution is important to a Web 2.0 service. Millions of such contributions eventually lead the website to state of higher relevance. For instance, any conventional Media company (employing hundreds of reporters) has today been easily beaten by blogging platforms like Blogger and WordPress in producing extremely frequent and relevant content as millions of users are acting as a contributor, building up a large resource within much lesser span of time [3]. Open source software and services are the backbone of what makes up Web 2.0.
In conclusion, Web 2.0 features advances in technology that democratizes information and encourages user content and feedback.
The Web 2.0 Conference put together a list that demonstrates Web 1.0 vs. Web 2.0
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Wednesday, July 25, 2012
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